PROFIT & GROWTH ANALYTICS
See exactly where your margin is leaking.
Margins vary between comparable customers, without a clear reason. In four to six weeks, we show which customers are selling below the benchmark, how much margin potential there is, and which account managers have the biggest deviations.
Concrete margin potential in euros, per customer and account manager
The 50 customers with the biggest deviation, ready for conversation preparation
Power BI report in your own environment, no vendor lock-in
Fixed price upfront: Data Quick Scan €3,500, Margin Recovery Analysis from €19,500 excl. VAT
We never share your data with third parties
Why most margin analyses deliver nothing
Most organizations have figures on margin per customer, but no comparison with a fair benchmark. Without comparison within the segment, every customer seems unique, while customers in the same segment should perform comparably. The result: account managers get the task "make sure the margin goes up" without knowing which customer, which discount, which conversation. Margin Recovery makes that concrete: by customer name, by account manager, in euros.
What customers recognize
"We knew our margins varied, but not whether that was due to customer segment, account manager or chance. Only when we saw the benchmark did it become clear where the problem really was."
Client, anonymized
Margin per customer, or margin versus comparable customers
The old approach
Margin per customer in a spreadsheet
No comparison with comparable customers
Gut-feeling discussions in sales meetings
"We know it's not right, but not where"
Discount as standard response to pressure
Account managers without concrete leverage
Decisions based on gut feel
Margin decline only visible in annual figures
The Novarix approach
Margin per customer versus the segment benchmark
The 50 customers with the biggest deviation from the benchmark
Well-founded conversation preparation per customer
Margin potential in concrete euros
Visible where account managers make concessions
Trend analysis: is the potential growing or shrinking?
Decisions based on figures
Daily refresh, immediate alerts
How we work
Our approach in four phases
From initial data assessment to delivered report: four phases, four to six weeks, fixed price. No surprises along the way.
PHASE 0 - BEFORE THE PROJECT
Data Quick Scan
Assessment of data completeness and quality
Determination of whether there is a usable customer classification
Written advice + quote for the main package
Amount credited if you proceed
PHASE 1 - WEEK 2-3
Build data model
Load customer, article and transaction data
Build customer classification if missing
Validate segments with your sales team
Set up benchmark logic
PHASE 2 - WEEK 4-5
Analysis and validation
Calculate margin potential per customer
Identify the 50 customers with the biggest deviation
Trend analysis over two years and current year
Review interim results
PHASE 3 - WEEK 6
Delivery and handover
Power BI report in your own environment
Management presentation with five key findings
Documentation of the methodology
Two weeks of support, plus an intake for optional ongoing guidance
Why Novarix for a margin analysis
We build a diagnosis that your account managers can use on Monday morning: in customer conversations, price agreements and account planning.
The methodology comes from practice: our models run in production at B2B distributors and manufacturers in four countries, calculated on real transaction data. No abstract analytics: concrete conversation preparation per customer.
We never share your data with third parties
Fixed price upfront
No open-ended commitment, no hourly billing. The price is fixed before we start.
Your own environment
The report runs in your own Power BI. Model and data are yours, no vendor lock-in.
Proven methodology
Developed and running live at multiple B2B organizations.
Concrete outcome
Margin potential in euros per customer, ready for conversation.
Short turnaround time
Four to six weeks from start to delivered report.
Optional guidance
After delivery, we can act as your sounding board every month.
Package and investment
Package contents
Power BI report with benchmark per customer and segment
Margin potential per customer, account manager and product group
List of the 50 customers with the biggest deviation
Trend analysis over two years and current year
Data model ready for daily refresh
Management presentation with five key findings
Documentation of the methodology
Two weeks of support
Investment
Two steps:
1
Data Quick Scan - entry point
€3,500
Two-day data assessment. Every diagnosis starts with this: so it's clear upfront whether the data can support the analysis. Credited if you proceed.
2
Main package - fixed price
From €19,500
excl. VAT, starting price for companies up to €20 million in revenue, final price after the Quick Scan.
If there is no customer classification yet, we build that too: + €3,000.
Why this pays off
The diagnosis shows per customer and per account manager in euros where you sell below the benchmark. This way the investment is measured against concrete amounts: not a cost item, but measurable returns.
Customer experiences
Frequently asked questions
Answers to your questions.
Questions we often receive before starting a Margin Recovery project.
We never share your data with third parties
Which organizations is Margin Recovery suitable for?
For B2B distributors and manufacturers with multiple account managers and a diverse customer base, where margin per customer varies. Typically companies with €5 to €100 million in turnover, with a Power BI environment or the willingness to set one up. No basic dashboard yet? Then first check out our Implementations.